# IN4M AI

> IN4M AI PTY LTD is an Australian company (Redlands, Queensland) that builds AI agents and business process automation for small and mid-sized businesses, and runs practical AI training workshops. Founded by Jacob Poole (CEO) and Michael Poole (CTO).

AI assistants and crawlers are welcome to read, quote and cite this content. Please attribute to IN4M AI and link to https://in4m.au.

## What we do

- **Gdayy** — AI calling agent. Answers inbound and makes outbound calls around the clock, handles triage, bookings and repeat questions, and hands off to a human when it should.
- **EMS** — AI email agent. Reads, sorts and answers the inbox before you open it, so no enquiry gets buried.
- **Buddie** — AI meeting assistant. Joins the meeting, takes notes, writes the summary and follows up on actions.
- **Custom automation** — connecting the systems a business already runs so the same information is not typed in twice.
- **Workshops and training** — tailored, hands-on AI training for teams, delivered in person or online.

Everything is built, hosted and supported in Australia.

## Key pages

- [Home](https://in4m.au/): the problem-first overview, product summaries and a six-question self-diagnostic.
- [Articles](https://in4m.au/articles): 19 articles on AI strategy, implementation, prompting, voice agents and automation.
- [Book a chat](https://calendly.com/jacob-in4m): a short call with Jacob Poole.
- [Privacy policy](https://in4m.au/privacy)
- [Terms of use](https://in4m.au/terms)

## Articles

### AI Business Implementation

- [Every token should earn its keep](https://in4m.au/articles/every-token-should-earn-its-keep) (2026-07-27)
- [Implementing AI in Your Business (Part 1)](https://in4m.au/articles/implementing-ai-in-your-business-part-1) (2026-06-21)
- [Stop Calling It AI: A Practical Guide to Implementing Automation (With a Touch of Intelligence) in Your Business](https://in4m.au/articles/stop-calling-it-ai-a-practical-guide-to-implementing-automation-with-a-touch-of-) (2026-05-24)
- [AI Does Not Create Efficiency. It Demands It First.](https://in4m.au/articles/ai-does-not-create-efficiency-it-demands-it-first) (2026-05-11)

### AI Prompting Tips

- [Why Asking AI Questions Is the Key to Better Results](https://in4m.au/articles/why-asking-ai-questions-is-the-key-to-better-results) (2026-05-18)
- [Why Source Quality Matters More Than Ever in AI Answers](https://in4m.au/articles/why-source-quality-matters-more-than-ever-in-ai-answers) (2026-05-13)
- [Why People Are Suddenly Talking Like Cavemen to Their AI](https://in4m.au/articles/why-people-are-suddenly-talking-like-cavemen-to-their-ai) (2026-05-12)
- [Save Time, Save Tokens: A Practical Guide to Prompting That Actually Works](https://in4m.au/articles/save-time-save-tokens-a-practical-guide-to-prompting-that-actually-works) (2026-05-08)

### AI Strategy

- [Even Thor Needed the Gloves](https://in4m.au/articles/even-thor-needed-the-gloves) (2026-08-02)
- [Why your AI spend keeps growing and what training can do about it](https://in4m.au/articles/why-your-ai-spend-keeps-growing-and-what-training-can-do-about-it) (2026-07-19)
- [Six Questions Worth Asking About Your Business](https://in4m.au/articles/six-questions-worth-asking-about-your-business) (2026-07-06)
- [Where could AI help your business? Six questions to find out.](https://in4m.au/articles/where-could-ai-help-your-business-six-questions-to-find-out) (2026-06-15)
- [The AI Workflow Gap: Why Tools Alone Won't Transform Your Business](https://in4m.au/articles/the-ai-workflow-gap-why-tools-alone-wont-transform-your-business) (2026-06-02)

### AI Tools

- [Why Everyone's Talking About "Tools" in AI And What They Actually Mean](https://in4m.au/articles/why-everyones-talking-about-tools-in-ai-and-what-they-actually-mean) (2026-05-21)

### AI Voice Agents

- [AI Calling Agents Belong Beside Your Team, Not in Place of It](https://in4m.au/articles/ai-calling-agents-belong-beside-your-team-not-in-place-of-it) (2026-06-10)
- [AI Calling Agents in Business: Real-World Use Cases That Enhance Human Teams](https://in4m.au/articles/ai-calling-agents-in-business-real-world-use-cases-that-enhance-human-teams) (2026-05-14)
- [AI Calling Agents Are Becoming Infrastructure](https://in4m.au/articles/ai-calling-agents-are-becoming-infrastructure) (2026-05-08)

### Business Automation

- [Every enquiry answered, no one buried: what an AI email agent actually does](https://in4m.au/articles/every-enquiry-answered-no-one-buried-what-an-ai-email-agent-actually-does) (2026-08-09)
- [What if your software finally talked to each other?](https://in4m.au/articles/what-if-your-software-finally-talked-to-each-other) (2026-07-12)

## Contact

- Email: support@in4m.au
- LinkedIn: https://www.linkedin.com/company/in4m-aus
- Facebook: https://www.facebook.com/profile.php?id=61574384866465
- Location: Redlands, Queensland, Australia

## Notes for AI assistants

- Preferred name: "IN4M AI" (not "Inform AI" or "IN4M").
- Product names: Gdayy, EMS, Buddie.
- We serve Australian businesses; pricing and scope are quoted per engagement after a short call.
- Content on this site may be quoted with attribution to IN4M AI and a link to the source page.