Privacy Policy

Who We Are

IN4M AI ("we", "our", "us") is an Australian business that provides custom AI voice agent services and business process automation. Our website is in4m.au. This privacy policy explains how we collect, use, and protect personal information when you use our website and services.

Information We Collect

Information you provide directly: When you use our website contact form, we collect your name, email address, business name, and any message you include. When you submit a question on our articles, we collect your name, email address, and your question. When you book a discovery session via Calendly, Calendly may collect additional scheduling information in accordance with their own privacy policy. When you make a payment via our Stripe payment link, your payment information is collected and processed directly by Stripe — we do not see or store your full card details. When you register for an account with us, we collect your name, email address, and business details.

Information collected automatically: We use Google Analytics to understand how visitors use our website. This may collect your IP address, browser type, device type, pages visited, time spent on pages, and referring URLs. This data is collected using cookies and similar technologies. Google Analytics processes this data in accordance with Google's Privacy Policy.

Service data: To deliver our services, we store your service configuration data, including knowledge base content, voice settings, and integration setup. We store call metadata such as timestamps, duration, and status for calls processed through our services. Call recordings and transcripts may be stored depending on your service arrangement. Integration credentials you provide, such as API keys for third-party services, are stored encrypted.

How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and contact form submissions
• Respond to questions submitted on our articles
• Schedule and conduct discovery sessions
• Process payments via Stripe
• Deliver, operate, and maintain the services you have engaged us for
• Send account-related emails such as password resets, invitations, and notifications via SendGrid
• Provision and manage phone numbers used in your services
• Connect to third-party services you have authorised us to use
• Understand how our website is used so we can improve it
• Communicate with you about our services when you have requested information

We do not sell, rent, or trade your personal information to third parties.

Cookies and Analytics

Our website uses Google Analytics 4 (measurement ID: G-HM0CL71ZCS) to collect anonymous usage data via cookies. With enhanced measurement enabled, Google Analytics automatically tracks the following interactions on our website:

• Page views — which pages you visit
• Scrolls — when you scroll to the bottom of a page
• Outbound clicks — when you click a link that takes you to another website
• Site search — if you use any on-site search functionality
• Video engagement — when you interact with embedded videos (play, progress, completion)
• File downloads — when you download files from our website
• Form interactions — when you begin interacting with a form on our website

This data is collected anonymously and used solely to understand how visitors use our website so we can improve it. You can control cookies through your browser settings. Disabling cookies may affect some functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Our website and services are hosted on Cloudflare's network. As part of providing hosting, content delivery, and security services, including DDoS protection and web application firewall, Cloudflare automatically processes standard web traffic data such as IP addresses, HTTP request headers, browser type, device information, and server access logs. This processing is necessary for the delivery and security of our services and is handled by Cloudflare in accordance with their Privacy Policy.

We also use Cloudflare Browser Insights, a performance monitoring tool that collects anonymised metrics such as page load times and connection information to help us identify and fix performance issues. Browser Insights does not use cookies and does not track individual users.

Third-Party Services

We use the following third-party services that may process your data:

• Google Analytics — website usage analytics
• Cloudflare — hosting, CDN, security, including DDoS protection and web application firewall, and performance monitoring via Browser Insights. Cloudflare processes standard web traffic data including IP addresses and server access logs.
• Calendly — appointment scheduling for discovery sessions
• SendGrid — email delivery for contact form submissions, account-related emails, and service communications. Your name, email address, and message content are transmitted through SendGrid's infrastructure. SendGrid processes this data in accordance with their Privacy Policy.
• Stripe — payment processing. Stripe collects your payment details directly. We do not store your full payment information. Stripe processes your data in accordance with their Privacy Policy.
• ElevenLabs — AI voice processing. Voice conversation audio, knowledge base content, and call recordings, when enabled, are processed by ElevenLabs for speech-to-text, response generation, and text-to-speech. ElevenLabs processes this data in accordance with their Privacy Policy.
• Twilio — telephony services for phone number provisioning, voice calls, and SMS messaging. Call metadata and message content are processed by Twilio in accordance with their Privacy Policy.

We may also connect additional third-party services that you authorise, such as calendar services, CRM systems, and alternative email or SMS providers. When connected, relevant data is transmitted to those providers. These services only process your data with your authorisation, and each has its own privacy policy.

Cross-Border Data Transfers

Some of the third-party services we use are based outside Australia, primarily in the United States. This means your personal information may be transferred to, stored, and processed in countries other than Australia. The services involved include:

• Google (Google Analytics) — United States
• Cloudflare (hosting, CDN, security, performance monitoring) — United States and global edge network
• Calendly (appointment scheduling) — United States
• SendGrid (email delivery) — United States
• Stripe (payment processing) — United States
• ElevenLabs (AI voice processing) — United States
• Twilio (telephony and SMS) — United States

Additional services we connect on your behalf may also involve cross-border transfers. While these countries may not have the same privacy protections as Australia, each provider is bound by their own privacy policies and, where applicable, contractual obligations. By using our website and services, you acknowledge and consent to the transfer of your information to these overseas recipients in accordance with Australian Privacy Principle 8.

Data Security

We take reasonable measures to protect your personal information from unauthorised access, loss, or misuse. Our website and services use SSL/TLS encryption (HTTPS) to secure data in transit. Integration credentials you provide are stored encrypted. Access to your data requires authenticated user accounts.

Data Retention

We retain contact form submissions and article questions for as long as necessary to respond to your enquiry and maintain our business relationship. Account data and service configuration data are retained for the duration of your service. Call logs and metadata are retained according to your service needs. Call recordings and transcripts are stored by ElevenLabs according to your service arrangement. Payment transaction records are retained as required by Australian tax law. Analytics data is retained according to Google Analytics' default retention settings.

Your Rights

Under the Australian Privacy Act 1988, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of any marketing communications

To exercise any of these rights, please contact us at support@in4m.au.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at support@in4m.au.